Advertising and communications testing is not just about obtaining reactions to stimuli. Equally important is understanding the “why” behind reactions. Our expertise is in peeling back the onion to understand what’s behind advertising and communications evaluations and with these insights, illuminating the best path forward.

  • Digital, print and TV advertising testing at all stages of development
  • Advertising effectiveness tracking
  • Message development and testing
  • Content-needs analysis

Successful brands are relevant, compelling, credible and differentiated. A simple formula that is not always easy to achieve. Our strategic research programs will show where your brand stands today and provide clear direction on where you want to be and how to get there.

  • Brand health and momentum
  • Drivers of brand consideration
  • Brand risks
  • Competitive context
  • Opportunity analysis

A satisfied client does not necessarily mean a loyal client. Simply delivering on basic expectations may result in “satisfaction” but will likely not translate into commitment. Loyalty is the result of a superior customer experience and encompasses both rational and emotional components. It is not only what is delivered but how it is delivered. It is about perceptions of value and also how valued one feels.

Our customer experience (CX) solutions can help your organization make systematic improvements to the customer journey that will improve the overall experience and positively impact business results.

  • Loyalty and attrition research
  • Customer and competitive NPS tracking
  • Customer journey mapping
  • Event / visitation surveys
  • Integration with 360 CX programs

Product development can be time-consuming, expensive and fraught with obstacles. We increase the chances for success with creative and systematic approaches that support clients through all phases of the product development process: identification of marketplace needs and whitespace opportunities, concept generation, concept evaluation, product optimization, pricing and distribution.

  • Trend analysis / secondary reasearch
  • Innovation workshops
  • Qualitative concept testing
  • Quantitative trade-off techniques

Experts in segmentation, we know how to uncover the elements most critical to defining who people are and what motivates their decision-making.

Our goal always is to identify, size and profile segments that are relevant to our client's business. Further, segments must be targetable and must translate into meaningful action plans.

We also recognize that the initial segmentation analysis is not enough; a well-designed post-research enculturation and activation strategy is critical for success.

  • Discover: internal workshops, qualitative research and secondary research to inform the quantitative survey
  • Evaluate: divide the target population into distinct, meaningful and intuitive segments
  • Illustrate: bring segments to life by codifying our learning and testing hypotheses that we have observed to date, best preparing for market activation
  • Activate: provide a suite of content and tools to help ensure successful organizational adoption and to achieve maximum marketing results

A well-designed thought leadership program can deliver several important benefits:

  • Increase brand awareness
  • Break through the clutter by giving clients and prospects a reason to pay attention to you
  • Demonstrate areas of expertise and have the potential to “own” a topic area
  • Leverage thought leadership content as a conversation starter to engage prospects
  • Support your overall content marketing/PR strategy and enhance SEO

  • Ideation workshops to identify thought leadership topic areas
  • Rigorous research process to ensure press credibility
  • Development of story lines in collaboration with PR and Marketing
  • Review of all content released to the media
  • Participation in media interviews as needed

Experts in segmentation, we know how to uncover the elements most critical to defining who people are and what motivates their decision-making.

Our goal always is to identify, size and profile segments that are relevant to our client's business. Further, segments must be targetable and must translate into meaningful action plans.

We also recognize that the initial segmentation analysis is not enough; a well-designed post-research enculturation and activation strategy is critical for success.

  • Discover: internal workshops, qualitative research and secondary research to inform the quantitative survey
  • Evaluate: divide the target population into distinct, meaningful and intuitive segments
  • Illustrate: bring segments to life by codifying our learning and testing hypotheses that we have observed to date, best preparing for market activation
  • Activate: provide a suite of content and tools to help ensure successful organizational adoption and to achieve maximum marketing results

Segmentation
Case Study


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Revitalizing a Consumer Segmentation

National Insurance Provider

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Strategic research to
empower critical decision-making.
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