The financial industry is evolving at a rapid pace, with new technologies, regulations and products. Broader marketplace trends and forces are impacting how consumers think about and approach their financial lives. Successful brands will be those that are able to understand, adapt and innovate to new realities and best anticipate what lies ahead.
8 Acre Perspective brings unparalleled expertise in financial services marketing research, with deep experience within and across:
Sectors: advisory, asset management, banking, brokerage, donor advised funds, group benefits, insurance, lending, retirement plans, and wealth management
Products: 529 plans, alternatives, annuities, bonds, equities, ETFs, mutual funds, options, and real estate
Consumer audiences: active traders, HNW, Mass Affluent, and employees/plan participants
B2B audiences: business owners, C-suite, family offices, endowments/foundations, financial advisors (all channels), HR / benefits managers, insurance agents, and plan sponsors
From emerging asset managers to the largest financial institutions, our clients look to us to implement strategic research that will uncover growth opportunities and help to guide their future strategies.