Within the fashion arena, brand is king. It is about knowing what you want your brand to stand for and assessing how effectively it meets that vision. It is understanding where you want to compete and where you do not. It’s about having products and a customer experience that stay true to the brand and are in sync with target consumer needs and lifestyles.
We employ a range of research programs and platforms to assess opportunities and challenges and to ensure that our clients’ brands stay fresh, relevant and differentiated, today and in the future: brand tracking, marketplace A&U, product evaluation, ad testing, proprietary consumer and client panels, and shop-alongs and store exit interviews, among a host of research strategies.