The Financial Advisor Marketing Trends Report is a study of over 400 financial advisors designed to help financial professionals stay ahead of the curve and make informed decisions about their growth marketing strategies.
Highlights from the fifth installment of this study include:
- After several years of market volatility, advisors’ confidence in achieving growth goals is at its highest level since the start of this study five years ago
- Advisors with a defined marketing strategy achieve outsized business results in multiple areas including more leads, more new clients, and more conversion of social media leads into clients
- Advisors spend an average of $15,908 per year on marketing, with median spend at $6,250
- Websites are the most common area of marketing investment, but most advisors do not view their websites effective for lead generation
