SEGMENTATION

Experts in segmentation, we know how to uncover the elements most critical to defining who people are and what motivates their decision-making.

Our goal always is to identify, size and profile segments that are relevant to our client’s business. Further, segments must be targetable and must translate into meaningful action plans.

We also recognize that the initial segmentation analysis is not enough; a well-designed post-research enculturation and activation strategy is critical for success.

  • Discover: internal workshops, qualitative research and secondary research to inform the quantitative survey
  • Evaluate: divide the target population into distinct, meaningful and intuitive segments
  • Illustrate: bring segments to life by codifying our learning and testing hypotheses that we have observed to date, best preparing for market activation
  • Activate: provide a suite of content and tools to help ensure successful organizational adoption and to achieve maximum marketing results

SEGMENTATION
CASE STUDY