PRODUCT DEVELOPMENT

Product development can be time-consuming, expensive and fraught with obstacles. We increase the chances for success with creative and systematic approaches that support clients through all phases of the product development process: identification of marketplace needs and whitespace opportunities, concept generation, concept evaluation, product optimization, pricing and distribution.

  • Trend analysis / secondary reasearch
  • Innovation workshops
  • Qualitative concept testing
  • Quantitative trade-off techniques