Across industries and company sizes, attracting and retaining top talent is critical to the success of any business. Companies are searching for tools that can give them an edge when competing for senior executives and other key employees.
Morgan Stanley At Work, in partnership with 8 Acre Perspective, surveyed 200 plan sponsors to understand perspectives on the role of nonqualified deferred compensation (NQDC) plans. Insights from the research include:
- Plan sponsors view NQDC plans as a valuable wealth planning tool for employees and a competitive advantage in the pursuit of top talent
- Employee demographics and participation rates can shape plan sponsors’ approach to NQDC education and plan design.
- Despite NQDC popularity, many barriers to participation exist. Plan providers can help plan sponsors to address NQDC challenges by delivering expertise, bundled solutions and access to dedicated representatives.
- Some plan sponsors believe education and advice are very important—and there is room for improvement in both content and delivery.


