FAQs

Around the time I was starting this company, I was visiting my brother’s home in the Berkshires, which sits on an 8 acre property. While having coffee on his back porch, looking up at the mountains that dotted the horizon, I was struck with a sense of awe and possibility. When I lowered my sight-line to his property, I found myself thinking about small changes that could enhance its beauty. At that moment, I realized this is a perfect metaphor for how I view business. Perspective is about taking a wide-angle view without losing sight of the landscape before you. Achieving success in business requires vision, imagination and the ability to anticipate the evolving needs of the marketplace. Yet equally important is the ability to assess current realities for your business, competitors, and target audiences.

Jim Neuwirth, President & Founder

8 Acre is committed to ensuring its data meets the highest quality standards. We do this by building pre-survey, in-survey, and post-survey checks into all our processes and by partnering with sample providers similarly dedicated to our high data quality standards. In addition, we continually stay informed of industry guidelines and recommendations, as well as technological advances that equip us to remain at the forefront of data quality advancements.

Yes! We live in a connected world, and this is of course also true for the financial services industry. Many of our clients conduct business on multiple continents and technology has enabled firms large and small to reach potential customers around the globe. Based locally, we think globally, and you can count on us for your international research needs.

We have built vetted relationships with international panel partners, B2B recruiters, and translators.

Importantly, we understand that survey responses can vary by country (e.g., consumers in some countries tend to give high satisfaction ratings while in other countries they rarely do), and we know the research approaches to use that ensure comparable data across countries/regions.

Examples of global studies include surveying financial advisors in Canada, interviewing institutional investors in the UK, and surveying consumers throughout Europe, Africa, Asia and South America.

Treasure hunts can be fun, but not when it comes to research reports. We know you don’t want a data dump. Understanding your unique business challenges, we do the hard work of analyzing research data to uncover insights and shape them into a cohesive, purpose-driven story.

We employ marketing research expertise alongside broader business acumen in areas such as business strategy, marketing strategy, client experience, and competitive analysis to empower smarter decision-making. We want you to always feel confident sharing our reports with your colleagues, knowing they offer clear value to guide your organization.

If we may be so bold, we specialize in both. We are methodologically agnostic, allowing us to tap into our deep research toolbox to design the ideal custom engagement based on your unique goals.

Yes! 8 Acre staffs every qualitative project with in-house, professional moderators who have collectively led thousands of focus groups, interviews and online discussion boards. Our financial industry expertise allows us to navigate complex conversations with a variety of B2B and B2C audiences. (See FAQ about audiences below.)

We conduct research among a broad range of audiences relevant to financial industry firms.

B2B audiences including but not limited to:

  • Financial advisors: wirehouse, regional, bank, insurance, independent and RIA channels
  • Broker-dealer home office personnel
  • Institutional investors: endowments, family offices, foundations, hedge funds, pension funds/DB, private equity
  • Business owners and C-suite executives
  • Retirement plan sponsors
  • HR/benefits decision makers
  • Insurance agents

B2C audiences across a variety of dimensions, including but not limited to:

  • Wealth level: mass market, mass affluent, high net worth, and ultra-high net worth
  • Age/generation: Gen-Z, millennials, Gen-X, baby boomers, seniors
  • Investing experience: sophisticated to novice
  • Financial approach: advisory, self-directed, active traders
  • Workplace: employees across all firm sizes, retirement plan participants, stock plan participants
  • Race/ethnicity
  • Country/region

I recently used 8 Acre Perspective on a brand positioning research project for a major business line at our firm. From start to finish, their work was on time, on budget and very insightful. We realized from this project how important this type of research can be to our firm’s branding efforts moving forward. I would absolutely use 8 Acre Perspective again for our research needs.

Managing Director / Chief Marketing & Communications OfficerMulti-Sector Financial Services Firm

Over more than ten years of collaboration on product design and packaging research, establishing a national brand tracking survey, and developing and executing research-based thought-leadership programs, Jim Neuwirth and his staff have proven to be invaluable partners. They hit the ground running on every project and bring objective insights before the research has even begun. I highly recommend 8 Acre Perspective to business leaders seeking a solid research partner.

VP Channel Marketing and Brand StrategyAsset Management Firm

When you hire 8 Acre for your research, you’re getting added value from the very first phone call and every step of the way to the completion of your project.

PresidentFinancial Services PR Firm

8 Acre will quickly become a part of your team, understand your unique needs, and bring valuable insights. Having a trusted external partner who brings both industry insights, as well as unbiased advice has been invaluable to ensuring we stay client focused. Quantifiable and actionable perspectives from our clients have been a north star to guide and implement our strategy.

Director Wealth Strategy & SolutionsWealth Management Firm

I highly recommend 8 Acre to any firm. With senior oversight on all projects, personalized attention, and deep understanding of our unique/complex research objectives, they consistently deliver projects on time and as promised. Their meticulous attention to detail ensures every project is executed flawlessly. Their expertise in wealth management and asset management is particularly impressive, providing invaluable and actionable insights for us.

Executive Director / Head of Research & InsightsMulti-Sector Financial Services Firm

8 Acre Perspective is a very agile and flexible business partner. They have accommodated last-minute research design changes (e.g., reporting, analyses) while still adhering to deliverable deadlines. They are easy to work with and always willing to provide a point of view on how to enhance research programs to deliver value.

Voice of the Customer LeadInsurance Company

Working with 8 Acre, I get thoughtfulness in every element of the research process, from research design to question development to analysis to insights generation to reporting. Their approach is never cookie cutter.  Someone considering working with 8 Acre will receive true partnership – they will bring their vast knowledge and experience to the table, as well as an open mind and willingness to explore and assess alternative approaches.

Market Research DirectorInsurance Company

Our organization partners with 8 Acre on multiple high-profile studies. The resulting rich content plays a key role in both our client engagement strategy and in generating press coverage. From start to finish they are a real extension of our team. However, what really sets them apart is their knowledge of our space, their ability to craft relevant and timely questions, and delivery of insightful findings to our senior leaders. I highly recommend the 8 Acre team; they are a true partner in every sense of the word.

Vice President Global InsightsFintech Company

8 Acre Perspective has been my go-to research partner for years because of their consistent and reliable professionalism with our clients, ability to generate concise and actionable insights, and they always go the extra mile to make sure we are 100% happy with their services. I could not recommend them more highly!

Senior Manager / Market ResearchMulti-Sector Financial Services Firm

In addition to bringing their extensive knowledge of financial advisors, 8 Acre has taken the time to understand our firm and customizes all research for our specific needs. Based on research insights, 8 Acre facilitates engaging and productive dialog among our senior executive team to inform strategic direction on top priority initiatives. They have become our trusted partner for all our research needs.

Executive Vice President / Advisor EngagementWealth Management Firm

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