Thought Leadership

Connecting Gratitude to Business Success

Business Goals

Janus Henderson, a leading asset management firm, sought to test its hypothesis that expressing gratitude can have a positive impact on financial advisor success.


Online, quantitative thought leadership study among 300 financial advisors across all major channels including RIA, Wirehouse, Regional, Independent, and Bank and Insurance segments.


Our analysis proved a strong connection between gratitude and success, defined by metrics such as job satisfaction, referrals received, and assets under management. We were also able to identify how advisors express gratitude and the results of these initiatives. Janus incorporated the findings in its The Art of WOW program , positioning Janus as an industry thought leader and value-added partner to advisors.