Thought Leadership

DriveWealth – New Investor Phenomenon: A Wave of Opportunity

Client Goals

With the future of finance increasingly mobile, transactional and fractional, DriveWealth, an API driven, cloud-based brokerage platform, sought to stay at the forefront of investing trends and the needs of investors around the world.

8 Acre Solution

DriveWealth partnered with 8 Acre to understand the psychology of the global retail investor. A quantitative online survey was conducted among 3,600+ consumers across 23 markets spanning the United States, Latin America, APAC, Middle East and Africa. The research covered a wide range of topics including:

• Motivations to start investing
• Role of crypto/digital assets
• Impact of mobile investing apps
• Desire to build financial literacy and how want to access financial education

Impact

Unique insights from the research generated significant press coverage and publicity for DriveWealth. The insights have also been leveraged to inform business strategy and product enhancements.