Product Development

Bringing a Personal Finance App to Market

Client Goals

Inform the go-to-market strategy for a new personal finance app, including product naming, feature development and distribution strategy.

8 Acre Solution

A multi-phase research initiative, combining both quantitative and qualitative methodologies:

• Online survey with target consumers to identify the winning product name
• Online discussion boards with end consumers to understand the relevance, needs and desired user experience for various features in the app
• Beta test of the app among financial advisors to determine fit/relevance by advisor channel (in-depth interviews)

Impact

The research program provided strategic insights on naming, features and distribution that enabled our client to launch the app with confidence.