Bringing a Personal Finance App to Market
Inform the go-to-market strategy for a new personal finance app, including product naming, feature development and distribution strategy.
8 Acre Solution
A multi-phase research initiative, combining both quantitative and qualitative methodologies:
- Online survey with target consumers to identify the winning product name
- Online discussion boards with end consumers to understand the relevance, needs and desired user experience for various features in the app
- Beta test of the app among financial advisors to determine fit/relevance by advisor channel (in-depth interviews)
The research program provided strategic insights on naming, features and distribution that enabled our client to launch the app with confidence.