SEGMENTATION

Experts in segmentation, we know how to uncover the elements most critical to defining who people are and what motivates their decision-making.

Our goal always is to identify, size and profile segments that are relevant to our client’s business. Further, segments must be targetable and must translate into meaningful action plans.

We also recognize that the initial segmentation analysis is not enough; a well-designed post-research enculturation and activation strategy is critical for success.