DriveWealth – New Investor Phenomenon: A Wave of Opportunity
With the future of finance increasingly mobile, transactional and fractional, DriveWealth, an API driven, cloud-based brokerage platform, sought to stay at the forefront of investing trends and the needs of investors around the world.
8 Acre Solution
DriveWealth partnered with 8 Acre to understand the psychology of the global retail investor. A quantitative online survey was conducted among 3,600+ consumers across 23 markets spanning the United States, Latin America, APAC, Middle East and Africa. The research covered a wide range of topics including:
- Motivations to start investing
- Role of crypto/digital assets
- Impact of mobile investing apps
- Desire to build financial literacy and how want to access financial education
Unique insights from the research generated significant press coverage and publicity for DriveWealth. The insights have also been leveraged to inform business strategy and product enhancements.