Advertising and Marketing Communications

Maximizing Engagement with an Executive Workplace Benefit

Client Goals

Develop an effective communication strategy for its executive workplace benefit offering.

8 Acre Solution

In-depth interviews among C-Suite executives with complex benefits/compensation packages. The research uncovered:

• Key imperatives for wealth management and how those needs are being addressed today
• Unmet needs and pain points
• Motivating elements of our client’s executive benefits offering
• Salient language to use in marketing communications

Impact

Our client leveraged the research insights to update its positioning of its executive benefits offering and revamp its marketing communications.