Advertising and Marketing Communications
Maximizing Engagement with an Executive Workplace Benefit
Develop an effective communication strategy for its executive workplace benefit offering.
8 Acre Solution
In-depth interviews among C-Suite executives with complex benefits/compensation packages. The research uncovered:
- Key imperatives for wealth management and how those needs are being addressed today
- Unmet needs and pain points
- Motivating elements of our client’s executive benefits offering
- Salient language to use in marketing communications
Our client leveraged the research insights to update its positioning of its executive benefits offering and revamp its marketing communications.