Product Development

Developing a Differentiated Digital Banking Offering

Client Goals

Inform a go/no-go decision on launching a digital banking offering, as well as a prioritization of offering features and capabilities.

8 Acre Solution

A quantitative online survey among our client’s customers and prospects covering:

• Marketplace demand / sizing of opportunity
• Relative importance of offering components (MaxDiff conjoint analysis)
• Pricing analysis
• Persona development / ideal target analysis

Impact

Research identified tactics to overcome barriers to adoption and uncovered effective pricing and messaging strategies, enabling our client to confidently continue development of its digital banking offering.