Product Development

Developing a Differentiated Digital Banking Offering

Client Goals

Inform a go/no-go decision on launching a digital banking offering, as well as a prioritization of offering features and capabilities.

8 Acre Solution

A quantitative online survey among our client’s customers and prospects covering:

  • Marketplace demand / sizing of opportunity
  • Relative importance of offering components (MaxDiff conjoint analysis)
  • Pricing analysis
  • Persona development / ideal target analysis


Research identified tactics to overcome barriers to adoption and uncovered effective pricing and messaging strategies, enabling our client to confidently continue development of its digital banking offering.