Developing a Differentiated Digital Banking Offering
Inform a go/no-go decision on launching a digital banking offering, as well as a prioritization of offering features and capabilities.
8 Acre Solution
A quantitative online survey among our client’s customers and prospects covering:
- Marketplace demand / sizing of opportunity
- Relative importance of offering components (MaxDiff conjoint analysis)
- Pricing analysis
- Persona development / ideal target analysis
Research identified tactics to overcome barriers to adoption and uncovered effective pricing and messaging strategies, enabling our client to confidently continue development of its digital banking offering.