Product development can be time-consuming, expensive and fraught with obstacles. We increase the chances for success with creative and systematic approaches that support clients through all phases of the product development process: identification of marketplace needs and whitespace opportunities, concept generation, concept evaluation, product optimization, pricing and distribution.
- Trend analysis / secondary reasearch
- Innovation workshops
- Qualitative concept testing
- Quantitative trade-off techniques
PRODUCT DEVELOPMENT
CASE STUDY
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Bringing a Personal Finance App to Market
Financial Technology Provider